Our newest installment in our Tastemaker series features Canada-based plant artists – Jesse Goldfarb, aka @teenytinyterra! We came across his whimsical terrariums that he builds and wanted to know more about where his inspiration comes from. Check out our Q&A with Jesse below! photo via David Pike
Name: Jesse Goldfarb
Location: Toronto, Canada
Occupation: Plant Artist/Digital Marketer [at Hudson’s Bay]
Oh, great question. I go through little crushes with plants, but always find my way back to our
family’s Dwarf Barbados Cherry Bonsai. Making it happy enough to bloom is a fine art that is
rewarded with the sweet smell of hundreds of tiny cherry blossoms. When I first met my wife,
she had two bonsai and that’s what got me seriously into plants.
Can you share a little bit of background about yourself?
Sure. I grew up in Toronto. At school I was always bored; I wanted to do things rather than sit
around learning about the people who did them. My professional life has included a lot of
different jobs –– I’ve worked as a large-format screen printer, an apprentice to a corporate
events florist, a cold caller selling ads (which was actually fun), a DJ at raves and clubs (in my
heyday when I was way too young to be out all night), and spent too long in the salon industry
listening to stylists who believed they were saving the world. I ran social channels for mid-size
apparel companies before I started my current role in digital marketing. Now I do that during
the day, and play with plants evenings and weekends. I have a wonderfully patient wife and
daughter and another daughter on the way.
Can you share a little bit about your Instagram feed, @teenytinyterra?
@teenytinyterra is an outlet for me to share my creativity with terrariums, plants, moss and
everything tiny. I like to have fun with it and keep things fresh. 90% of my posts are shot from a
lighting shelf I installed aquarium lights on. As my plants are all very small, using this platform
makes it easy to move things around and create a different feel for each photo. My south-
facing kitchen windowsill is also a favorite spot for shooting, as the light is perfect for two hours
every day. (Timing a quick shoot using natural light is always a juggling act with a young family.)
What’s a secret skill you have?
I can whistle five different ways? Is that a skill? (Editor’s note: YES!)
What’s the best present you’ve given or received?
When I turned 18, my dad took me out for a birthday dinner with my grandparents. After the
main course he gave me a tiny model of a vintage Vespa. I thought it was great and all, but then
he threw me a set of keys to a full-size 1967 Vespa. It was a dream to drive when it worked
(which was 60% of the time). My love for both miniatures and Vespas began that day. Now I
own a 2005 150 cc Vespa. Every model manufactured after that year doesn’t seem to have the
brand’s classic look and feel.
If your space was on fire, what’s the first thing you’d grab to save?
If I was alone I’d grab a picture of my mother. She died when I was four years old and all I have
to remember her are some photos. If I was home with the fam, I’d throw them over my shoulder and jet out the door. I assume you want me to say plants, but they came from the earth and would be happy to feed other plants as ash.
What’s on your to-do list today?
Booking our family holiday to our favorite place in Mexico, Azul Fives, cleaning up after a
terrarium workshop I held over the weekend, watering plants, going ice skating with my
daughter, making bread pudding for a work event called Bakemas, and watching Christmas
movies on the couch with a few strong rum and eggnogs.
Do you have a “green thumb”?
Yes, but I believe everyone does. It’s about how much you want to invest in making your thumb
green, not if you naturally have one. When people say “I kill everything” it’s actually due to a
lack of interest.
Any plant care tips you can share?
- Easy on the water, bro! Think of it this way: a person can live close to a week without water, but they’d die if submerged for more than three minutes. Your plants need air too, so don’t
- Know your space and the light within it… Buy plants to suit that light.
- Don’t buy a plant without knowing how much light it needs. It’s easier to adjust other conditions, but not as easy to adjust light.
- If you name your plants or dress up a dog, it’s time to start thinking about having a kid.
What tops your houseplant wish list?
More space and better light.
By the way, where do you shop for plants?
Sheridan Nurseries, Vallyview Gardens, Kim’s Nature and Plant World.
Favorite hobby: Cooking; Plants
Favorite television show: Currently? Stranger Things
Favorite movie: Cronos
Favorite food: Burrito (Duh, it has all four food groups)
Favorite weekend activity: Chilling with the family
Favorite home decor store: Thrift stores
Thank you so much, Jesse! Follow his Instagram page here if you would like.
P.S Check out how Jesse builds a terrarium here under 24 seconds (not really though ;)).